Cartersville, GA July 17, 2025 - Beauflor USA, an industry leader in flooring manufacturing, is now supporting its operations in Georgia with solar power. Beauflor recently energized Metro Atlanta’s largest solar power system by capacity, marking a significant milestone in its sustainability efforts.
“This solar installation represents our commitment to sustainable manufacturing practices while also
making sound business decisions,” says Emile Coopman, Continuous Improvement Manager. “By partnering with Cherry Street Energy, we’re reducing our environmental footprint and stabilizing our long-term energy costs, which benefits both our customers and the planet.”
The system boasts an impressive 1,040 kW capacity, surpassing the previous record-holder’s 1,034 kW system. Cherry Street’s installation will produce enough electricity annually to power over 100 homes or 77 million mobile devices. Each year, it will account for approximately 10 percent of Beauflor’s energy usage and reduce carbon emissions by an estimated 920 metric tons, equivalent to 923 acres of forestland absorbing carbon.
“The system is built with plans for future expansion. This is the first step towards more renewable energy,” said Coopman.
“As Georgia’s manufacturers ramp up production amid rising costs for grid energy, sophisticated operators seek ways to quickly and sustainably address their energy needs,” says Cherry Street CEO Michael Chanin. “Our core customer group seeks near-term solutions to control costs from increasing electricity demand. Cherry Street’s solution - on-site solar with no capital expense - delivers just that: reliable, affordable electricity. Simple as sunshine.”
Under a 30-year solar energy procurement agreement, Cherry Street invested $1.8 million to build the system while assuming all construction and maintenance costs. The system, with nearly 2,000 solar panels, took less than four months to complete. Beauflor purchases the generated electricity directly from Cherry Street, allowing the manufacturer to realize immediate energy savings without capital expenditure.
“This system demonstrates how far solar technology has come and why Cherry Street leads in its incorporation,” says Chanin. “The previous record-holder for metro-Atlanta’s largest rooftop solar required over 4,000 panels. We’re using less than 2,000 to reliably generate even more power.”
About Beauflor
Beauflor USA, a division of the global Beaulieu International Group, is a leading manufacturer of
innovative flooring solutions for residential and commercial spaces. Headquartered in Cartersville,
Georgia, Beauflor specializes in luxury vinyl rolls, luxury vinyl planks and tiles, and laminate flooring.
The company is driven by the belief that "easy is beautiful," crafting high-quality, easy-to-install
products that combine style with durability. As a family-owned business, Beauflor emphasizes
sustainability, customer satisfaction, and continuous innovation, all supported by a state-of-the-art
U.S. manufacturing facility and a strong global presence.
Beauflor USA Media Contact: John Butcher (John.Butcher@Beauflor.us)
About Beaulieu International Group (B.I.G.)
As a global family business, we develop and co-create – in an innovative, entrepreneurial and
sustainable way - flooring and material solutions to enhance the quality of living and working for
every generation. Headquartered in Belgium, B.I.G. employs over 4,500 people worldwide in 19
countries throughout Eurasia, America and Oceania and serves customers in 150 countries. In 2024,
B.I.G. reported sales of €2 billion. At B.I.G., we work purposefully to build a sustainable future. Our
sense of entrepreneurship and our ambition enable us to continue to grow together with our
employees, customers, suppliers, shareholders and the society in which we operate.
B.I.G. Contact: Sara Geris, Corporate Communications Director – 0496 70 58 79 or sara.geris@bintg.com
About Cherry Street Energy
Cherry Street Energy is the Southeast’s leading provider of on-site solar power to commercial and
institutional customers. The company designs, installs, owns and operates industry-leading solar
power systems for private customers such as Delta Air Lines, Porsche Cars North America and
Gulfstream Aviation, and local governments such as the City of Atlanta, Fulton County, and City of
Savannah. Because Cherry Street owns these systems and sells the power, customers gain access to
reliable, predictable energy generation at market rates without any upfront capital investment.
More at cherrystreet.com
Cherry Street Energy Media Contact: Ben Smith (Bsmith@cherrystreetenergy.com | 678-756-0463